Evernote and similar apps are excellent for this, but any sort of freely-editable text file on a cloud storage server like Google Drive or Dropbox will work.
The first thing you should do is set up some kind of cloud-based text file, at minimum. That’s what the ideas and methods I’m going to provide are means of breaking the ice and getting to the sweet, sweet ideas within. You can chainsaw through the ice, you can melt it, you can wait until a crack forms, and more. To continue the water analogy, it’s like a layer of ice covering a lake you can reach it in a dozen ways, so long as you know about those ways. The content is there, the creativity, the ideas it’s just slightly beyond your grasp. As time passes, though, you get into more and more esoteric topics, and tap the well dry. It’s easy at the start, when you can cover basic topics and beginner’s guides. To do that, you’re going to need a process. Unless you completely outsource your blog to a marketing agency, you’re going to have to come up with topics and headlines. It saves you some time, but you still have work to do.
You’re developing headlines and topics, providing data and sources, to make sure your writers produce exactly what you want. No, you’re giving them assignments, and those assignments typically include the base content for the blog posts you want written. You’re not foisting your entire blog off on those writers. It’s very nearly a full time job on its own, and it doesn’t leave a lot of time each week for managing other aspects of your business.Įven if you’re hiring writers to outsource your writing, you still have some responsibility. At three hours each – a low average if you’re making original content – that’s 27 hours spent on your blogs alone. That’s three posts per site per week, for nine total posts per week. Now say you’re running blogs for three different sites, each of them posting on a Monday-Wednesday-Friday schedule. If you’re doing your own research and need to harvest and analyze data, it can be even worse. One good, solid blog post can take 2-3 hours to put together, assuming you know your stuff and have references on hand.
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